The budget talk, held before the pitch
Most quotes arrive with the reasoning stripped out. Ours arrives as a range with every cost driver named, after we understand what you sell and to whom. You decide where the money goes. Nothing gets booked until you do.
Six steps to a number
- 01 You tell us the goal Who buys, and what stops them
- 02 We write the brief Plain words, one page, your approval
- 03 We name the drivers Every line that moves the number
- 04 You get a range A floor, a ceiling, and the reason for both
- 05 You choose the shape Trim scope, never craft
- 06 We fix the number Signed scope, dated schedule
Three shapes a project usually takes
Almost every brief lands near one of these three. They are starting points, not packages. We stretch or trim the one that fits you best.
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Single story
One film, one place, one clear message.
A single shoot day with a small crew. We plan a tight shot list, film it, and cut one master with two cutdowns. Good for a founder story, a service explainer or a launch.
One shoot day · Small crew · Master plus two cutdowns
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Story and site
The film and the page it lives on, scoped as one job.
The same team plans the shoot and builds the site around it. Nothing gets filmed that the page cannot hold. You get a site with named blocks your own team edits after launch.
Film · Site build · Handover training
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Campaign set
A run of films cut for several channels at once.
We shoot across more than one day and plan the edits up front. Cutdowns are sized per channel before the camera rolls. This is the shape that carries a season of marketing.
Multiple shoot days · Channel cutdowns · Landing pages
Not sure which one you need? Look at the work we have shipped, or read how we plan a video production.
Five levers, and which way each one pulls
These five set the cost of nearly every job we take. We walk all five with you before a quote exists. Then the choice is yours to make, in the open.
| Lever | Keeps it lean | Pushes it up |
|---|---|---|
| Shoot days | One day, one location, a tight list | Several days and locations to schedule |
| Crew | A small crew who each cover two roles | Lighting, sound and grip as separate roles |
| Cast | Your own team, filmed as themselves | Cast, wardrobe and a casting round |
| Post | Clean edit, licensed track, two cutdowns | Motion graphics, original score, many cutdowns |
| Web build | Named blocks on a proven template | Custom templates and live data feeds |
What the range covers, and what it will not
Priced in from day one
- A written brief you approve before we book a thing
- A budget range with a floor, a ceiling and a reason
- A dated schedule, so your team can plan around it
- Two edit rounds, gathered in writing and priced in
Priced again if it changes
- New shoot days added after the schedule is signed
- A location that turns out to need permits or travel
- A third or fourth edit round beyond the two included
- Extra cutdowns for a channel nobody named up front
Curious who does the work once the number is agreed? Meet the crew, or see the way we build sites your team can maintain.
Five questions we get before the first invoice
Why a range and not one number?
A single number hides the choices. A range shows you where the money sits and what moves it. Once you pick the shape, the range becomes one fixed number in the signed scope.
What if our budget is smaller than the range?
We say so on the call, and we say what to cut. Usually it is a shoot day or a set of cutdowns. We would rather trim the scope than the craft.
Do you charge for the brief?
No. The first call and the written brief are how we learn your market. You keep the brief either way, even if you take it somewhere else.
Can the site and the video be scoped apart?
Yes. Many clients start with one and come back for the other. Scoped together they share one plan, which usually saves a shoot day.
What happens if the scope changes mid-project?
We price the change before we do it. You approve it in writing. Nothing appears on an invoice that you have not already seen.
Bring us the goal. We will bring the number.
Thirty minutes on a call is enough to start. You leave with a written brief and a budget range you can take to your board. No deck, no pressure, no obligation.