Product showcase film,
lit for the detail.
Product film has one job. Make the viewer understand the object. So we light for texture, frame for scale, and move the camera the way a hand would turn the thing. Then we shoot the rest of your range in the same light, on the same day.
- Setup
- One light, one angle family, one grade
- Range
- Whole catalogue shot in a single session
- Repeat
- Setup logged so new items still match
What we shoot
Five shot types cover almost every product job. Most films use three of them. Tell us what the buyer needs to see and we will pick.
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Studio hero film
The object on a clean or textured ground, lit so the finish reads. One idea per shot, held long enough to land.
Tabletop · Controlled light · Turntable
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Macro detail
Stitching, weld, grain, knurling. The close work that proves the build quality your copy keeps claiming.
Probe lens · Focus stack · Slow push
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Mechanism and assembly
How it opens, folds, clicks or locks. We shoot the move at the speed a buyer needs to follow it.
Rehearsed action · High frame rate
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In use, on location
The product in a real hand, in a real room. Natural light, small crew, no staged office scenes.
Recce · Available light · Two cameras
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Stills from the same setup
Photography shot in the same light, on the same day. Your page and your film finally match.
Packshots · Detail · Lifestyle frames
A catalogue is only as good as its worst frame.
Ranges usually get shot piece by piece, months apart. The light drifts. The grade drifts. On the page it reads as a shop that does not care. We fix that by shooting the whole range in one setup, then grading it as one job.
Then we log the setup. Lens, height, distance, light positions. When you add an item next season, it drops into the same frame. See our process for how that gets scoped, or web development for the pages these files land on.
How a product day runs
Four stages from the box arriving to the files landing. You approve the look before we shoot the range, not after.
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Send us the object
We handle it before we light it. Weight, finish and how it moves all change the plan.
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Build the setup
Light, ground and camera move are set once. Then every item in the range goes through the same frame.
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Shoot the range
We work down the list in one session. Fewer setups means more items covered on the same day.
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Grade and deliver
One grade across the whole range. You get a rough cut, then two rounds of notes, then the files.
What lands in your folder
Delivery is a list, not a surprise. Files arrive named, sorted and sized for the web. Your own team can publish them without calling us first.
Need a format that is not here? Ask early and we will price it before the shoot.
- Master film
- Graded and mixed, in the codec your channel asks for.
- Silent loops
- Short seamless loops for a product page, no audio.
- Social cuts
- Vertical and square versions cut from the same edit.
- Stills set
- Packshots and detail frames, sized for the web.
- Setup log
- The light and lens notes, so next season still matches.
Other things we film
Product work often travels with one of these. Same crew, same budget conversation, one plan.